LinkedIn Profile

Oliver Dooley

My expertise spans creative tech, ad tech, web development, and emerging technologies. I've led and worked with diverse, international teams in creating award-winning digital experiences. My passion for experimentation and prototyping drives me to continually learn and innovate.

Curriculum vitae

Experience

Head of Tech, APAC

Toaster

 –   |  Singapore
  • Focused on emerging tech prototypes including LLM-powered bots, interactive web applications, and VUIs.
  • Developed innovative AR experiences using Meta Spark AR and WebXR, including a David Bowie transformation app and game to engage Google Search users.
  • Leveraged AI technologies in creative projects:
    • Built prototypes using Stable Diffusion and ControlNet to design hidden scannable QR codes.
    • Fine-tuned a headline generator with Vertex AI, implementing a structured prompt system for improved results.
  • Created a widely-used Google Chrome extension enabling teachers to play interactive games with students during COVID-19, enhancing remote learning experiences.
  • Built ad tech innovations, contributing to Toaster's recognition as the #1 Global Digital Specialist Agency (MMA Global 2018 & 2019) and top creative agency in Singapore (Campaign Brief 2023 & The One Club 2023), earning over 100 industry awards.
  • Led technological initiatives across APAC, EMEA, and US offices, delivering digital experiences for various Google products and fostering innovation through over 50 experiments and hacks.
  • Built and mentored a global tech team, cultivating an inclusive developer culture centered on creativity, innovation, performance, accessibility, standards, and quality assurance.
  • Drove business expansion by supporting efforts to win new clients, including Flexport, Samsung, Boehringer Ingelheim, Kellogg's, Johnson & Johnson, Unilever, and United Overseas Bank, significantly expanding the client portfolio.
  • R&D
  • Prototyping
  • Creative Coding
  • LLM
  • VUI
  • CI/CD
  • Web Components
  • AR
  • GCloud
  • Firebase
  • Ad Tech
  • Webxr

Tech Lead

Toaster

 –   |  Singapore
  • Oversaw the delivery of numerous award-winning web and interactive projects for global clients such as YouTube, Google, Android, Samsung, and Unilever.
  • Managed all aspects of technology, QA, and development in the APAC region, including staffing, budgeting, and staying current with modern development techniques and frameworks.
  • Focused on using innovation, prototyping and creative technology.
  • Mentored junior developers and conducted code reviews, ensuring adherence to best practices and fostering a culture of continuous improvement within the tech team.
  • Implemented automated systems and scaffolding to optimize the mass production of rich media assets, significantly improving efficiency in campaign deliverables.
  • Github Actions
  • Code Reviews
  • Web Dev
  • Innovation
  • Web Components
  • Python
  • NodeJS
  • CSS
  • JavaScript

Regional Digital Director

Godfrey Q - Singapore

 –   |  Singapore

Leading digital strategy and platform development for key clients in APAC— extending several across North America and EMEA. Also responsible strategic consulting and agency team mentoring in partnership with Account leads.

  • WebVR
  • Three.js
  • Shaders
  • Ad Tech
  • JavaScript
  • NodeJS
  • PHP
  • MongoDB
  • Azure

Regional Digital Director

Godfrey Q - Beijing

 –   |  Beijing City, China
  • JavaScript
  • CSS
  • NodeJS
  • MySQL
  • MongoDB
  • PHP

Co-founder & Organizer

Web Wednesday Beijing

 –   |  Beijing City, China

Co-founded and organized Web Wednesday Beijing, a networking event for professionals interested in creativity, technology, and business. It served as an open forum for discussions on the digital revolution, featuring informal talks with Beijing's digital leaders.

  • Tech Talks
  • Public Speaking
  • Community Building

Co-founder

Eggplant Digital

 –   |  Beijing City, China

Interactive marketing agency offering digital solutions and strategic interactive services to global businesses. Expertise spanned strategy, creative, application development, cross-media campaign management, and evaluation, aimed at solving clients' business problems.

  • Entrepreneurship
  • MySQL
  • JavaScript
  • MySQL
  • PHP
  • CSS
  • ActionScript

Co-founder

Eggplant Studios

 –   |  London, United Kingdom
  • Entrepreneurship
  • MySQL
  • JavaScript
  • MySQL
  • PHP
  • CSS
  • ActionScript

Lecturer

Chinese Agricultural University

 –   |  Beijing City, China

  • Public Speaking
  • Marketing
  • Creative Tech

Contact details

Notable Projects

Data Gif Maker

Google

  • A web app to help bring your data to life and export it as a Gif or MP4.
  • GSAP to manage animations and timeline.
  • PixiJS to manage canvas elements.
  • Playwright to capture screenshots of the DOM.
  • Google Cloud Tasks to queue requests.
  • Web App
  • Reference

LineUp with Google

Google

  • Line Up is a web app that businesses can use to create and manage a virtual queue. There is no app to download and no login required.
  • Firebase Auth for anonymous login.
  • Firebase Realtime database to manage queues.
  • Web App

YouTube FanFest Dance Movement

Youtube

  • Interactive dancing experience for YouTube FanFest 2020.
  • Used Google MediaPipe to manage body segmentation.
  • Media Capture and Streams API to capture videos.
  • Web Workers API was used to support iOS devices
  • Reference

Community Keijiban コミュニティー掲示板

Google & Wakabadai danchi

  • Presented at Google I/O as a voice-powered notice board. The app announces all new notices, tells the residents what activities are scheduled, and reminds them when it's time to attend.
  • Built on Actions on Google
  • Uses Dialogflow to handle understanding what the user says
  • Firebase Cloud Functions and Firebase Realtime Database for backend code and storing data
  • Uses Google App Scripts to share the schedule from Google Sheets to Firebase
  • Cloud Text-to-Speech to create the custom user blurts for notifications
  • Arduino for programming the electronics.
  • Firebase's Realtime Database for realtime data syncing.
  • Reference

Pringles Personalised Cans

Kellogg's

  • A Progress Web App (PWA) that allowed the user to claim their rightful place as snacking sensations - starring in their very own Pringles stack with a personalised message that they can then send to a friend, or themselves.
  • Cloud Functions, Puppeteer and Google Spreedsheet API to manage order fullfilment.
  • Media Capture and Streams API to capture and process selfies.
  • Google Cloud Vision API for face annotations.
  • Google Cloud Storage API to manage file uploads
  • Reference

Reticulum

Personal

  • A simple gaze interaction manager for WebVR with Three.js
  • It attempts to follow Google's interactive pattern for the display reticle. It creates the illusion of depth by projecting spatially onto targeted objects while maintaining a fixed size so that it is easy to see at all times.
  • Repo

Education

MA, Interactive Marketing

Bournemouth University

 – 

A marketing degree focused on understanding interactive media especially in the areas of the Internet, mobile phones and videogames. Key modules studied include: E-Business Systems, Online Culture and Behaviour, Strategic Marketing and Online Campaign Planning.

BA (HONS) 1st, Interactive Media

Bournemouth University

 – 

Interests

A11Y, prototyping, performance, open web standards and technologies, 3D printing, nature and walking

Recommendations

In nearly 8 years with Toaster and over 5 years as Head of Technology, Oliver has led and delivered countless web projects to the highest technical standard for brands including Google, YouTube, Samsung and Flexport. He has also built powerful tools for creative scalability and collaboration, leveraging the latest in AI. Oliver is hard working and passionate about new technology and this rubs off on those around him. He has a wonderful knack of quickly understanding the bigger picture and explaining possibilities in simple terms to those less technical! Given his talent and experience, Oliver is a highly respected leader and builds positive relationships with everyone he works with. He has built teams, supported and trained developers to a high level and across skill sets. His approach is naturally solution driven and supports creative ideation by exploring possiblities and delivering outcomes for even the most ambitious technical projects. It's a pleasure working with Oliver, a talented leader and a valuable asset to any team!

Tom Dunn

Founder, CEO at Toaster
I've work with Oliver for nearly a decade. He is an exceptional digital marketer, with a deep understanding of how to employ the comprehensive marketing stack to drive success for his clients. Creative, conceptual, strategic and driven, Oliver has a wealth of technical knowledge and talent that he brings to bear on every project. He is tireless in his efforts, always up for a challenge, and a true pleasure to work with, especially under pressure.

Dev Finley

Partner // Director of Business Development at Godfrey Q
Oliver may well be a genius. I'm not sure, because I don't understand most of what he's capable of doing. Whenever we've had a seemingly-intractable technology challenge or absurd client request, Oliver simple made it all happen. I know it was never "simple", but it seemed that way to me. Calm, cool and reserved, he is a totally refreshing and eminently capable performer.

Patrick Godfrey

Founder and President, Godfrey Q
I've worked with Oliver closely for almost five years and he is one of the most clear-headed person I've ever known. Amidst the pressures and rush in delivering marketing campaigns for clients, I can be rest assured that things get delivered right on brief and time. Oliver is always researching for innovative solutions for clients' briefs, proposing interesting ideas and driving the team to explore ways to pitch and deliver the idea. His hands-on approach to every campaign and approachable personality to every single team member will be a definitive asset to any organisation.

Pauline Yoong

Regional Client Partner
Oliver is a 5-tool player in the digital playing field. He's strategic, methodical, conceptual, creative, and disarmingly witty. We worked together with the Symantec Asia team to build a B2B demand gen digital platform--and throughout, never failed to deliver work that worked, spot-on-- over and over again. Add him to your team... everyone will thank you... believe me, you'll thank me later.

Scott Silverman

Contextual Communications
Oliver is a walking and talking encyclopedia. I could practically ask him anything from best practices for digital to anything else that's totally random. He is 1/2 of the leadership figure of Godfrey Q Singapore and just like his counterpart, he leads by example. Oliver is highly productive, efficient and an unmatched problem solver. He lives and breathes codes and probably dream in binary too. As a boss, Oliver is extremely patient, and willing to impart his knowledge with anyone that is curious enough to know. As a Regional Digital Director, he is always pushing the team to explore new technology. I have learned so much about modern web as well as UX and UI design from working with him. It has been my utmost pleasure working with him.

Risiandi Jiang

Integrated Art Director at Godfrey Q